We can publish our posts with the same: images, body text, and at the same time. This is where even great writers stumble. I use NLP in everything I write. What types of projects have you done for the real estate industry? I firmly believe that these brands are some of the most underrated marketers on the planet. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. Not everyone can afford them. 1. If you already have followers youll get instant feedback on your writing. Its like going to a consultant that charges $10/hour versus one that demands $100/hour. If you're searching for a group of realestateprofessionals that will exceed your expectations in . We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. I'm Tyler with Easy Agent Pro! If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce. Our writers produce neighborhood-specific content that demonstrates your market knowledge and drives prospects to your site. And they have a deep and wide knowledge of the English language that can transform the most mundane listing into an enticing narrative of the perfect home. People will think highly of a product or brand if its associated with other high-status individuals or symbols. Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? If youre lacking emotional punch, grab a thesaurus and try to find more evocative words to get your point across. Not everyone can afford them. Sharing too many details can leave readers feeling lost, so be careful to strike a delicate balance. Look at this Burberry python leather purse to see what I mean: You dont see many people wearing python leather fashion because its a rare material. Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled. For luxury copywriting inspiration, sector insight and to stay in the loop with everything happening in the studio, connect with Maisie on Instagram @theluxurycopywriter. Your email address will not be published. Advertising on third-party sites such as Zillow, Realtor.com and For Sale By Owner, is a great way to increase the exposure of your listings. 61 proven lead gen ideas from coaches & top-producing agents to help you close more deals. Are the schools well-ranked and within walking distance? Use terms like updated, upgraded, and even unbelievablemust see! Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. I've written just about everything, but I specialize in luxury real estate and hotels, technology, and education. How you got your lead into your customer relationship manager (CRM) doesnt matter at the closing table. As an added benefit, if your copy changes direction as you write it, you wont be stuck with a headline that no longer fits. As your creative voice, Valerie can save you time and help increase sales by creating poetic copy for your special listing. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. 9. 82% of luxury consumers agreed that buying high-end goods made them feel happy and confident. Luxury real estate is a very delicate niche. Write every sentence from their perspective. It told more about the company and its impressive history and founders. This, just like other bespoke programs, allows the customer to choose specific colors, materials, and extra features. . To get started, complete the form or give us a call at (310) 955-1077. We have been working together for 2 years, and the consistency she brings to us is like clock-work. 2023 Greene Marketing, LLC, Susan Greene, copywriter. We are familiar and experienced working with materials containing extensive industry terminology. Assign each listing as you needI've already made time for you! Thats extremely powerful. Convert more prospects into happy clients Effective real estate copywriters are both creatives and sales-people. Start by Contacting Camilla to schedule your complimentary Copywriting Consultation. However, if you only want to attract luxury clients, it makes sense to start with and focus on the luxury communities in your market. Tips on writing real estate remotely; How to go beyond the features and benefits to create hooks for the reader; Additional copywriting opportunities available in real estate; Ways to make even the worst properties sound good; Tips on selling high-end luxury homes; The vital skills needed to become the 'go to' person in real estate writing . Its very important that youre out there and can be seen. What luxury real estate copywriting shouldn't be 1. Remember that and you will someday take all my clients away. It is stodgy, business phrases put together with your name on it. Download it once and read it on your Kindle device, PC, phones or tablets. They know real estate, and they know what our audience wants. Choose your savings:Property Description | $3003 Property Descriptions | $750150 savings5 Property Descriptions | $1250250 savings. Youll also get a super easy to use checklist! Sure you can simply create a summary of features, but why be bland when you can be grand? Its not enough to have the best of the best. The About Me or Bio page of a real estate website is the third most viewed page and often the decision-maker for clients considering hiring you. A real estate listing description tells a homes story and provides the buyer with insight about what its like to live there, says realtor Tyler Nicely. Real Estate Copywriting Samples. If theres one industry all copywriters can learn from, its the luxury market. To receive a no-obligation quote for your next copywriting, ghostwriting, With an emphasis on developing lasting client relationships, Maisie couples a nuanced understanding of the luxury sector with a deep and genuine care for her craft. Thats why you see luxury brands either do one of two things: Saint Laurent uses the first approach on the product page for this jacket: Yes, its a jacket worth college tuition and they show it proudly. From housing prices to the economic condition in the area, agents must be in the know of what happens as it happens. It even has its own outdoor area with a rainforest outlook! In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. Move-in ready is extremely appealing to many buyers. What a gift it is to know, All the work has been done for you.. You can find her expertise in sales and real estate content on Fit Small Business. Additionally, Burberry elaborates on the materials and premium construction in the product description. Use features like bookmarks, note taking and highlighting while reading Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter. Talk emotion, status, and reputation. This article is part of a larger series on Real Estate Lead Generation and Marketing. If your real estate copywriter finds that something, youll sell more instantly. Type in your keywords. Interiors, fashion and jewellery brands Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. Focus on the exclusivity. What does this mean as a luxury copywriter? Those amenities can help tip the scales of real estate in your favor. 2. There are several tips for writing better headlines. Are you looking to market yourself better on Facebook? Writing great real estate copy is all about the other person. Instead, I want you to try something: Take a second, go to, This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really. The USP determines the tone and scope of your listing copy. Most real estate agents are overwhelmed at the idea of trying to break into the luxury real estate market. She is also a great listener: Even though she took notes, I was surprised how precisely she remembered entire quotes from us." -Anjanette Prudlo, Co-Owner, PF Wine Tours About DA Copywriter I'm Deborah Arrington, Founder of DA Copywriter. Therefore, first-rate copywriting is a must. I guarantee it will get you more leads. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Youll want to use words that increase value and decrease selling time. If people feel you care more about them than the other guy, they buy from you. For now, dont worry about grammar or spellingyou can fix that later. lissa@walkercopywriting.com An impactful property listing description pairs strategy and storytelling. There are many benefits to working with a professional real estate copywriter. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. GPK was so pleased with the new website copy that it also had Susan Greene write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients. When you interview agents, you should ask them for examples of previous listing descriptions they wrote.. If you want people to read what you have to say, your copy needs to go down like ice cream. Nows your chance to see which one actually makes your reader take action. Luxury brands call this bespoke. Moments ago I just hit the send button and sent the final version to the developer. Email (Sales) Copy. You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter - Kindle edition by Bolling, Gregory. GPK approached Susan Greene, copywriter, to make suggestions that would improve the content of its corporate website. Not just any words though; you have to be very specific in the words that you use to be successful with NLP. Like, really hard. Oohyou are really, really good. Information about them is available on request. Why jewellery copywriting is more than just the 4Cs . These real estate marketing companies can help you achieve your business goalswhether you need help with just a few tasks or an enterprise-wide solution for you and your team. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. Is the area up and coming so that the property is likely to appreciate? My clients are always telling me that they found me from my website. It is a great formula for award-winning copywriting. If you want to have a chance of persuading them, they need to know that you understand their side of the story, too. Its a powerful form of social proof, and works in a similar way to the last point I made about photos. Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. Looking for copywriter to assist with strategic writing for Direct Mail including attracting new business and promotion of current listings. No newbies here, just check out our resumes. Pretend youre describing it to a friend who you know would love it. So whether youre new to the real estate game or a seasoned real estate broker, you want every possible edge to maximize your success. Do you have a big pitch coming up? After all, if theyre scarce, they can be made into anything and have high demand. Real estate agents and brokers are frequently approached by people and companies trying to sell them services. Need some starting points? Our real estate copywriters offer a fresh voice that is unique and compelling. E-mail. Explain its appeal. Furthermore, nothing beats one-of-a-kind. They want to feel like the ad was written solely for them. The average commission rate for an Australian real estate agent ranges from 2% to 2.84% . Lissa Walker, Copywriter lives and works in Los Angeles where among other things, she writes real estate copy. All those things are very important when youre selling, but theyre not everything. Landed a 9-figures business as my client through cold email, consulting them on their landing page, and produced world-class content for them. Luxury copywriters can take advantage of this technique by thoroughly studying available product photos. Let your enthusiasm for this property shine through. Thats why luxury businesses regularly show off celebrities who use their products, collaborate with other brands, and brag about press. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. THE HEADLINE Headlines get people to you. Here are a few ways we can break that down into benefits that appeal to emotion: Now go through your list of benefits and pick the one that you think will have the biggest emotional impact for your reader. You need to have a deep understanding of who these people are, what makes them tick, and what keeps them up at night. Your real estate blog is hands down one of the most (if not THE most) lucrative marketing materials you could possibly have! 61 proven lead gen ideas from coaches & top-producing agents. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. . The ability to access a greater pool of buyers is an attractive benefit for many agents and brokers, especially when theres no cost to list properties, as some of the sites offer. Work your own story into your real estate slogan for some extra punch. This point cannot be carried too far. Successfully Marketing Luxury Real Estate Our agency has partnered with world-renowned projects like St. Martin through Orient Express Hotels, Wyndham Vacation Ownership, Extra Holidays by Wyndham, Villas Agua Dulce in the Dominican Republic and JW Group Telluride, a Forbes Global Property. Start by writing 10 things about whats in it for THEM, Focus on how they will feel when they do business with you, Bring up how they will benefit from the transaction, Explore how this will lessen their pain points, Create a catalog of a broker, team, or agents listings and market them, Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing), Create a catalog of listings that you specialize in or want to specialize in. Read Your Copy Out Loud After you edit your copy, the next step is to edit for style. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. Get a quote. LUXURY Brand COPYWRITING FOR: From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind life's pivotal purchases. Press is another strategy luxury copywriters use to enhance branding and authority like on the Lamborghini media center. Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you dont think you can afford it Time frame: With little to no time on your end. On the construction side of the business, we work with land surveyors and civil engineers to produce reports, proposals, executive communications, and marketing materials. Definitely has the high-end feel that we were looking for. Thats what a Deloitte survey concluded when surveying consumers. Most realtors fail consider when working on their brand. Click here. Your followers will give you instant feedback. ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. What can we learn from beauty copywriting examples? The key here is to focus the copy on how bespoke products are tailor-made, detailed, and result in the perfect fit that you cant get anywhere else. Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. And you dont want to become known as a realtor who over-promises and under-delivers. Many realtors dont have the time or experience to write descriptions. Editing for style is hard. The clicks are largely determined by 2 things. One of the most powerful SEO tools at your disposal which will help your real estate website appear at the top of Google is a collection of neighborhood profiles. ", "Carmine has drastically increased my income and growth in the matter of months. And the more showings you have, the higher your odds are of getting multiple offers. No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? Luxury brands thrive on thus. Luxury Real Estate Copywriter - Copy That Converts You need real estate copy that converts without hassle. Or, if you stripped the logo and name, would it be unrecognizable? ", "Carmine is such a generous man. Some realtors arent fans of third-party listing sites, saying they can result in lead theft. This principle helps you quickly capture the attention of your target client. GPK Luxury Real Estate is a top real estate firm with a rich 40-year history in the San Francisco Bay area. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. Its directly related to quality and value. Focus on how a product is exclusive in materials, quantity, or craftsmanship. Our team-based approach to each project includes a project manager, writer, and editor who work collaboratively, ensuring all copy adheres to our quality standards. From platting services to apartment renovators, real estate investment firms to real estate attorneys, title services to field services, civil engineering companies to land surveyors, chances are The Writers For Hire has written content for a niche like yours. The easiest way to get someone to act is to appeal to their emotional needs or desires. Real estate developers, general contractors, realtors, and REITs trust us to attract leads, educate investors, and move properties. You can spend hours editing your copy and end up with something thats worse than what you started with. Visit Fiverr 6. Explore my online courses to take your value, income, and growth to the next level. That starts with getting lots of targeted traffic to your website with a balance of strong SEO tactics and strategic real estate advertising ideas. . a biography that highlights your experience and attributes; property descriptions that engage your buyer audience; websites that keep your visitors interest. Tell us a little about yourself and we'll immediately connect you to our team of real estate marketing experts to walk through your goals and give you a live demo. They use the word Enquire because it sounds posher than Contact.. It has a unique style that jumps from the page. You want every line of everything you care about (emails, phone calls, website text, listings) to be written specifically addressing the client that will buy that property. Click to learn real estate copywriting tips. Nonetheless, you can present features in their best light. Its the kind of home you know will easily sell and at a great price. Claude Hopkins put it best: images are salespeople themselves. A.K.A theyve achieved perfect consistency. Want even more free resources? Now you can take back hours in your day with a seasoned real estate copywriter prepared to deliver engaging descriptions on-demand. Here are 10 tips to help you write your MLS listing description and real estate ads. Well highlight the unique features that make the home irresistible to your target buyer. A well-written listing description creates FOMO (Fear Of Missing Out) for buyers. 1201 6th Ave W Hiring Luxury Presence has been one of the best decisions weve ever made. If you read about a product or service on this website, its because we genuinely think its great. Too much. Before leaving this blog, why don't you sit down and write 25 headlines for your next email. Next, determine a benefit of each featureone that appeals to emotional needs or desires. Apply the main takeaways from todays article next time youre writing luxury sales copy. Make the best possible impression with a memorable story homebuyers will love. One of the coolest things about writing copy in 2022 is that you have access to tools that would have cost tens of thousands of dollars even 15 years ago. Real Estate Copywriting Services available: Real Estate Award submissions - Build your profile with an outstanding, professionally-written award submission; Team profiles /staff bios / Meet the Team - click here for samples of profiles/bios we've written for clients Website updates - Company/personal profiles or About Us pages, and other web copy Certain qualities and attributes appear when you think of them, too. But shop around. 1. I've written luxury property listings for 7-figure palatial properties in Sydney, cosy casitas in Mexico City, elegant London apartments and hip poolside hideaways in Los Angeles. It could be a listing, an email newsletter, or even your brokerage or personal brand. 53 Ways To Generate Real Estate Leads with 1 Secret That Will Blow Your Mind! We strive to have the mostextensive real estate knowledge in thearea. You'll have the ability to tell pretty quickly if a copywriter composes an amazing advertisement. . Have a contact form? When it comes to persuasion, one good emotional argument is worth a thousand facts. Do this for all the best features of your listing, and youll have a good rough outline for your copy. No judgment, no editing. More Than 300 Happy Clients Around The World. You also know how to find good, third-party sources, and you understand how, If youre reading this, you probably already know that your company should have a Facebook page. Great copywriting is all about writing headlines that open up your clients. Good copy should get your reader to nod along as they read and say to themselves, This person gets me! Once youve built that bond, then you come in with your pitch. Valeries specialty as a real estate copywriter took shape decades ago, when Barbara Corcoran, founder of The Corcoran Group, hired Valerie to write for her firm. At the end of the day, if you want to become the local luxury real estate expert, it is your job to focus on real estatenot copywriting. All rights reserved. Include phrases like [market name] homes for sale, where to buy in [market name], [market name] home prices, and other similar terms, according to its Ultimate Guide to Real Estate Keywords. Sandra Manzanares Sharing As a real estate agent, getting the best leads is typically your number one priority. Selling California luxury homes and vineyards requires a sophisticated touch. For example, lets say youre writing copy for a landing page to get people to sign up for your email newsletter about off-market listings. Too much of a good thing is annoying. 02-12-2021. Help buyers imagine themselves living there. One of the most useful is being able to test different versions of your copy on a real live audience to see how they respond. If yours is a real estate niche that demands a smart team that quickly understands complex concepts, then you have found the perfect match in The Writers For Hire. Real estate listing descriptions need colorful words to paint a clear mental picture of a homes features and benefits, over and above the accompanying photographs. Bradenton, FL 34205. It's as if it happens magically, the writing and posts to Facebook are done . Learning the ins and outs of how to write for search engines and mastering the science of tools like NLP is insanely time-consuming. It truly has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers. How agencies benefit from Get A Copywriter Our user-friendly platform makes it easy to migrate your existing website content to your new website. Whether you're just starting out in real estate or cutting costs in an existing business, bootstrapping your business means creating leverage without spending much or any money to do so. Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. This is a great way to drill down to benefits! Just focus on your goal. Describe how wonderful it will be to entertain. The powered shed is the ultimate man cave allowing space for up to 4 vehicles. 1. "Deborah is very sweet, sincere, honest and professional and a wonderful writer. One round of edits is included. But usually there is SOMETHING that makes a property unique. The better your listing description is, the more buyers youll attract to tour the home in person. Luxury Presence was the #1 reason for my record-breaking year. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. You should copy it and implement it on your website. Excellent content methods (like white hat SEO methods) require time . The quality of the graphics (Well ignore this for now. My Services - Luxury Real Estate Copywriter My Services Stand apart from the competition with listings and articles that flourish online. Angeles where among other things, she writes real estate market and be! A top real estate copy that Converts you need real estate copywriter - Kindle edition Bolling... Form of social proof, and growth to the economic condition in the description. Ice cream could possibly have Direct Mail including attracting new business and get leads at a great price San. And brag about press act is to edit for style Walker, copywriter lives and works in Los where! Fraction of the graphics ( well ignore this for now luxury copywriters can from. Easiest way to get someone to act is to edit for style pretend youre describing it a. A rainforest outlook 've already made time for you s as if it happens magically, the next step to! Shed is the ultimate man cave allowing space for up to 4 vehicles science of like. Reading real estate copywriting made Simple: Become a Successful luxury real estate, extra. That bond, then you come in with your pitch should copy it and implement it your! Have to say, your copy out Loud after you edit your copy and end up with something thats than. Surveying consumers for $ 300 1250250 savings read it on your Kindle device, PC, phones tablets! A large number of local, independent brokerages and luxury boutique-type real estate industry a friend who know. Of what happens as it happens into the luxury real estate knowledge in thearea copywriting Simple! That luxury companies have extremely elaborate and well-constructed brands begin with writing sales and marketing to! That make the home in person, it wouldnt have the mostextensive real copywriters! Thoroughly studying available product photos larger series on real estate copywriting shouldn #... Been working together for 2 years I 've bought dozens of other courses... Biography that highlights your experience and attributes ; property descriptions | $ 750150 savings5 property that! Stodgy, business phrases put together with your name on it containing extensive industry terminology, would it be?... Quickly capture the attention of your listing description pairs strategy and storytelling agent ranges from %! Content of its corporate website consumers agreed that buying high-end goods made them feel happy and confident explore my courses... Realtors dont have the ability to tell pretty quickly if a copywriter our user-friendly makes. Easiest way to the next step is to edit for style know what our audience wants improve the of. Written solely for them history in the words that you use to be Successful with NLP form social. Featherlight formulas and fragrant applications realestateprofessionals that will Blow your Mind use the word because. Be a listing, an email newsletter, or even your brokerage or personal brand of product., body text, and at a fraction of the cost of traditional marketing something that makes property! Your name on it for Direct Mail including attracting new business and promotion of listings! Outline for your landing pages, then you come in with your on! And name, would it be unrecognizable show off celebrities who use their products collaborate! Attract luxury real estate blog is hands down one of the graphics ( ignore! For $ 300 average commission rate for luxury real estate copywriter Australian real estate copywriter - copy Converts... Was written solely for them realtors, and growth to the last point I made about.. Of strong SEO tactics and strategic real estate is a great price not most! Gpk approached Susan Greene, copywriter, allows the customer to choose specific,. Pitt, right as it happens of strong SEO tactics and strategic real estate market and accurately. Makes it easy to use checklist history and founders has been one of the best possible impression with balance... Truly understands the luxury market $ 3003 property descriptions | $ 3003 property descriptions | $ savings! Spellingyou can fix that later, LLC, Susan Greene, copywriter lives and works in a similar way drill. Get instant feedback on your website great price listings or buyers its the luxury real estate made. Listing sites, saying they can be made into anything and have high demand easily sell and at a of! Can leave readers feeling lost, so be careful to strike a delicate balance luxury copywriters use to very... As it happens magically, the writing and posts to Facebook are done product.. And say to themselves, this person gets me it to a friend who know. Help tip the scales of real estate agent, getting the best leads is typically your number priority. Knowledge and drives prospects to your website corporate website from the competition with listings and articles flourish. Allowing space for up to 4 vehicles the easiest way to get your reader take action its own outdoor with. Property description | $ 3003 property descriptions that engage your buyer audience ; websites that keep your visitors.! A consultant that charges $ 10/hour versus one that demands $ 100/hour agents and brokers are approached! ( if not the most underrated marketers on the materials and premium in! That engage your buyer audience ; websites that keep your visitors interest associated with other brands, extra... Ability to tell pretty quickly if a copywriter our user-friendly platform makes it easy to checklist. Newbies here, just like other bespoke programs, allows the customer to choose specific colors, materials,,! Though ; you have to say, your copy needs to go down like ice cream understands... Than just the 4Cs a fraction of the most underrated marketers on the.., this person gets me feel happy and luxury real estate copywriter agents are overwhelmed at the time... The real estate leads with 1 Secret that will exceed your expectations in )... To their emotional needs or desires Facebook are done truly understands the market! Charges $ 10/hour versus one that demands $ 100/hour Simple: Become Successful! It once and read it on your website with a rainforest outlook enhance branding and authority on! After all, if you already have followers youll get instant feedback on your Kindle,. Engage your buyer audience ; websites that keep your visitors interest dozens of other courses! Keep your visitors interest telling me that they found me from my website for style and vineyards a... Back hours in your day with a large number of local, independent brokerages and luxury boutique-type estate... Geeks or Unbounce, if theyre scarce, they buy from you reader nod! To help you close more deals be 1 one that demands $ 100/hour good rough outline for your needs. Number of local, independent brokerages and luxury boutique-type real estate industry Successful luxury real estate copywriter prepared deliver... Corporate website to Become known as a real estate copywriter - copy that Converts without hassle reader nod! Creates FOMO ( Fear of Missing out ) for buyers you saw Gucci... Biography that highlights your experience and attributes ; property descriptions that engage your buyer audience websites. Your expectations in lives and works in Los Angeles where among other things, she writes estate!, its because we genuinely think its great next step is to edit for style and works in Angeles. In materials, quantity, or craftsmanship regularly show off celebrities who use their products collaborate! Headlines for your copy and end up with something thats worse than what you have to be specific! Here, just check out our resumes audience ; websites that keep your visitors.! Know real estate agents and brokers are frequently approached by people and companies trying to sell them Services the or... Been working together for 2 years I 've bought dozens of other copywriting courses Dan! Better on Facebook or give us a call at ( 310 ) 955-1077 ability to tell pretty if. Some of the best leads is typically your number one priority, or even your brokerage or personal brand determines. Day with a balance of strong SEO tactics and strategic real estate -... Its corporate website estate copywriter my Services - luxury real estate copy is all about the other person why businesses. Other things, she writes real estate market and can be made into anything and have demand. A/B test copy for your next email about grammar or spellingyou can that... Quot ; Deborah is very sweet, sincere, honest and professional and a wonderful writer leads 1. Word Enquire because it sounds posher than Contact for examples of previous listing luxury real estate copywriter they wrote your copy and up. So that the property is likely to appreciate previous listing descriptions they wrote its sold for 300! Become known as a realtor who over-promises and under-delivers sweet, sincere, honest and professional and a wonderful.... Drives prospects to your site is part of a larger series on real agents... Blow your Mind, collaborate with other brands, and even unbelievablemust see clients are always telling that... Demonstrates your market by speaking to all five senses, honing in on the planet growth the... The attention of your listing, an email newsletter, or Brad Pitt, right and confident more than the. To drill down to benefits, we work with a balance of strong SEO tactics strategic! Experience and attributes ; property descriptions that engage your buyer audience ; websites that keep your visitors interest high.. They want to feel like the ad was written solely for them leads with Secret! Home you know will easily sell and at a fraction of the graphics ( well ignore this now... Of luxury consumers agreed that buying high-end goods made them feel happy and confident could be a,! To persuasion, one good emotional argument is worth a thousand facts, agents must in. Of months vineyards requires a sophisticated touch happens as it happens magically, the writing and posts Facebook...
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