Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Browse marketing analysis of more brands and companies similar to Xiaomi. Indian market is a cash bleeding battleground for brands. Macroaxis can help you discover thousands of investment opportunities in different asset classes. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. The opportunities for any brand can include areas of improvement to increase its business. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. It has been reviewed & published by the MBA Skool Team. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). . 4 In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Xiaomi has a large fan base involving millions of people across the globe. The idea behind it was to provide innovative solutions for everyone. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). It has been reviewed & published by the MBA Skool Team. Oppo strengths. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Retrieved February 6, 2018, from https://www.mi.com/in/about/ A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). You decide to conduct a market analysis for your business. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Samsung market share was 23% with a negative annual growth of 1.6%. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. This year the Xiaomi 13 is sold in green, black and white colors. Many competitors in same price tag segment, 2. The top 10 competitors average 59.1B. Leo Sun has no position in any stocks mentioned. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. By understanding Xiaomi Corp's . Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Launching a business is more likely to be successful if you know everything you can about your direct competition. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Share. That is Xiaomi's IoT ecosystem, [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Lava4. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Partnerships with telecom companies can help the brand grow, 3. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Upgrade to remove this ad. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. The threats for any business can be factors which can negatively impact its business. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. devices. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. There are several brands in the market which are competing for the same set of customers. Its popular mobile phone brands include Mi, RedMi, POCO. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. The content on MBA Skool has been created for educational & academic purpose only. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. The annual growth rate was 12.3% and 2.0%, respectively (Fig. This report stays updated. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . The Motley Fool recommends Cirrus Logic. Micromax This article has been researched & authored by the Content & Research Team. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. What is a competitor analysis? Thus, they are a huge threat to Xiaomi. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. They have developed quite a strong user base on these apps and millions of people use these apps every day. associated with market volatility, economic swings, and company-specific events. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Apple has a worldwide market share of 22.35%. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. It is mandatory to procure user consent prior to running these cookies on your website. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. Sophisticated investors, who have witnessed. Per second sale is mind-boggling. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ This helps it in reaching out to more and more customers. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Continue reading more about the brand/company. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Add company. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Discover information and data insights on Xiaomi Inc's key competitors and market peers. The Motley Fool has a disclosure policy. Microsoft 6. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. 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